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CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY. Brand Elements: PREVIEW Brand Elements (a.k.a. Brand Identities) – are those trademark-able devices that. - ppt download
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4) Choosing brand elements to build brand identity
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Six criteria guided the categorizations based on brand characteristics. | Download Scientific Diagram
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The Brand Checklist. How brands fare on the four criteria | by Ana Andjelic | The Startup | Medium
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Soda Inc. - When you're building a brand you need to ensure you're thinking of things, outside the standard, “Does this name sound good?” We've compiled a list of ten criteria you
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CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
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